The financing picture for , a venture-backed startup focused on improving the viewing experience on various TV and other monitors as well as the glow of light emitting diodes, certainly improved Tuesday.

The Morrisville-based firm said it had closed on $4 million in new financing.

in Durham led the round. As part of the deal, Intersouth’s Kip Frey and Chris Hegele are joining Bright View’s board.

Bright View offers patented film technology that sharpens the picture, reducing glare and creating what the company calls “an aesthetically pleasing glow” of light emitting diode fixtures. Its technology also reduces costs by cutting the number of film layers needed for liquid crystal display monitors. The company plans to use the funds for bringing products to market, additional manufacturing capability, and further product development.

Chief Executive Officer Ed Teague, a former executive at Cree, one of the world’s largest LED makers, said the money would enable Bright View to “scale up” production to meet customer demand.

“Bright View is experiencing a strong response” to its products, Frey said in a statement. “This round of financing will help the company ramp its product development and bring its breakthrough technology to market.”

Teague took over as CEO two years ago after Bright View closed on $7.5 million in financing. The company has now raised $19 million since being launched in 2002.