Adwerx to expand digital marketing services with new $4.4M, is hiring (+ video)

Digital marketing startup Adwerx spun off from Durham-based ReverbNation with a focus on enabling digital advertising in the real estate industry.

With a new $4.4 million in funding, the fast-growing startup plans to tackle new verticals.

“Adwerx Enterprise is gaining significant traction in real estate as firms begin to add digital marketing to their stack of technology offerings for agents,” said Jed Carlson, CEO of Adwerx. “The additional capital will allow us to accelerate the Adwerx Enterprise growth into the real estate market and beyond.”

Grotech Ventures led the round with Bull City Venture Partners and Alerion Ventures also participating.

That traction Carlson spoke about became clear in the latest Inc. 500 report which listed Adwerx as No. 173 and growth of more than 2,400 percent.

“Adwerx helps small businesses master the complicated world of digital advertising. We look forward to working with them as they continue to develop a comprehensive advertising platform,” noted Grotech General Partner Don Rainey.

Adwerx earlier closed a $1.25 million round.

The startup also is hiring.

Adwerx participated in the ExitEvent Big Top jobs fair earlier this week, looking for additional workers.

Current open positions include:

Senior Corporate Marketing Manager
Associate Developer
Growth Marketing Manager
Inside Sales Representative
Web Developer
Senior Developer

Already with a headcount of 52, Adwerx is expanding a team that produced $14.1 million in revenue last year.

Adwerx began in 2013 and allows real estate professionals to advertise new listings, generate demand for older listings and build their online brand. It has over 40,000 real estate customers across all 50 states and Canada.

It has since expanded its digital advertising offerings to include dental practices, law offices, restaurants, salons and spa, among other businesses.

Its Adwerx Quick Adder software was nominated for an Inman Innovation Award earlier this year.