When Google released its Amazon Echo competitor, Google Home, in late 2017, there was a dash of software developers and publishers looking to replicate their Alexa “skills” on the new platform.

But since then, Google Assistant, the virtual personal assistant baked into the Home platform, has come into its own, expanding to Pixel and Pixel XL smartphones, and later to other Android smartphones and Android Wear products. Google even looked to tap into Siri’s market by releasing an Assistant app for iOS devices.

With the International Consumer Electronics Show underway in Las Vegas, Google is showing off Assistant’s ever-growing footprint, including partnerships with LG, Sony, Lenovo and other hardware developers to release Google Assistant-powered smart displays.

“These new devices have the Google Assistant built in, and with the added benefit of a touch screen, they can help you get even more done,” the company said in a blogpost.

Much like Amazon’s Echo Show, these smart displays will pair the once audio-only virtual assistant with a visual component. Users will have the ability to ask to see their calendar, ask for a specific recipe, view their Google Photos, view connected security cameras, watch YouTube videos or even make face-to-face video calls over Google Duo.

“You can also get recommendations for your favorite content, right on the home screen,” the company said.

The company announced Assistant is also coming to third-party smart speakers and headphones, the Android Auto platform, and existing Android TVs.

To keep it all organized, Google on Tuesday introduced its Actions directory, a place the company says is intended to help users “discover the Actions available on the Assistant.”

“We bet you’ll find a few gems you never knew the Assistant could do,” the company said. “And the best part? We’re always adding more Actions.”

With the launch of the new directory page, Google has expanded the reach of a number of publishers who previously may not have had the resources to develop natively for the Assistant platform. The company makes use of structured data markups or Accelerated Mobile Pages to automate the creation of Actions.

“For U.S. English podcast, recipe and news publishers who have invested in structured data markups and/or Accelerated Mobile Pages (AMP), we have presented the ability to find content from such providers as ‘Actions,’ ” the company said, “each with its own auto-generated directory page in the Google Assistant’s Actions directory.”

A WRAL Action is available for Google Home, as well as on Android 6.0 devices or newer, Chromebooks and the Assistant app for iOS devices running 9.0 or newer. The audio-based Action offers WRAL News headlines and weather forecasts directly from you favorite WRAL anchors and meteorologists.

The WRAL.com Action is available on Android Wear watches running 6.0 or newer, Android 6.0 or newer phones, the Google Allo app, Chromebooks, and the Assistant app for iOS devices running 9.0 or newer. The text-based Action offers a content feed of the latest headlines on WRAL.com.