DURHAM – Disruptive Enterprises, a startup focusing on consumer products designed to improve health and wellness, has secured outside funding from investor One Better Ventures.
The amount of the funding was not disclosed.
One Better Ventures also has invested in Triangle firms Burt’s Bees (now owned by Clorox) and Undercover Colors.
According to its LinkedIn website, Disrputive Enterprises “is committed to making innovative new foods, beverages, dietary supplements, and medical foods accessible to help more people realize the benefits of a Ketogenic (low-carb, high-fat) diet. … [W]e conduct research, develop intellectual property, and formulate, market, and distribute consumer packaged goods designed to help people live healthier happier lives.”
The firm operates three subsidiaries:
- Disruptive Nutrition, LLC,
- KetoLogic, LLC
- Love You Foods, LL
“One Better Ventures is the perfect partner for Disruptive Enterprises,” said Disruptive Enterprises CEO Mike Hockenberry in Tuesday’s announcement.
“The team at 1BV brings a wealth of experience developing world class teams, transforming markets with disruptive innovation, and evolving challenger brands into power brands. Our shared focus on improving people’s health and wellness made this a natural fit.”
