CARY–Vital Plan, a natural health company started by a father and daughter team, has secured $1, 19 million of a new equity raise, according to a filing with the U.S. Securities and Exchange Commission.
Dr. Bill Rawls, M.D., and his daughter Braden co-founded Vital Plan after Dr. Rawls developed Lyme disease in 2012. Dissatisfied with conventional medical results, he turned to natural therapies and life style changes that helped him recover.
Through its ecommerce platform, the company helps consumers become more proactive about their health. Dr. Rawls developed his own “Herbal Protocol.” Natural health is a $100 billion annual industry, Vital Plan has noted that it lacks credibility and is plagued with deceptive labeling, false claims and low-quality ingredients.
The company focused on sourcing pure ingredients with clinical backing and pair the regimen with customer support and education. It helps customers develop their own, free personalized supplement recommendations.
The company raised the latest equity round from 25 investors, according to the filing. The company has raised $2,584,000 in equity and debt since 2015.
Previously on WRAL TechWire:
Cary-based natural health, wellness startup Vital Plan raises $125,000
