CHARLOTTE— Dating application company RealBlackLove Inc. raised $15,400 by selling stock in a private equity offering, according to a filing Wednesday with the Securities and Exchange Commission.
The Charlotte-based company raised the money from 33 investors. The filing did not disclose what the money would be used for.
RealBlackLove seeks an additional $184,600 to meet its goal of $200,000.
RealBlackLove was launched in 2013 as a platform for relationship-focused black singles to connect. The company prides itself on prioritizing safety and privacy. One such feature of the application protects patrons from catfishing, an act when an individual creates a false online identity, by having members confirm their physical identity.
The company, which proclaims itself as the “premier” and “most trusted” dating app for black singles, also has a matchmaking service called Club RBL for more-affluent clients.
RealBlackLove app was nominated as “Best Dating App” in 2016 by the iDate awards. Its competitors include BlackPeopleMeet.com and MELD.
“Marriage significantly improves the economic, social, and psychological well-being of African-Americans nationally,” said CEO and founder Joseph Dixon in a 2014 interview on PR Newswire. “Our aim is to decrease the number of single, black households, catalyzing new romances.”
This story is from the North Carolina Business News Wire, a service of the UNC-Chapel Hill School of Media and Journalism
