CARY – Jonathan Hayes will take on a new role Sunday night – pitching investors to secure financial investment for hits rewards management technology firm RewardStock.

The founder and CEO will be making the pitch on ABC’s Shark Tank. Whether he convinced investors such as Dallas Mavericks owner Mark Cuban to fork over some cash won’t be disclosed until the show airs at 8 p.m.

Investor David Gardner of Cofounders Capital and Startup Lab in Cary is already backing RewardStock, having invested as part of a $300,000 round the firm raised in 2015.

“Hope you get to watch this,” Gardner says via email  “We can’t tell you the outcome but we are thrilled and the show will be highly entertaining.”

If you want to watch as part of a crowd, a viewing is scheduled at American Underground @ Main, 201 W Main St. in Durham.

Hayes explains his approach to rewards management : “Rewards are poorly understood assets and, therefore, not well used by the majority of the traveling public. If you have reward points, we’ll show you the best ways to use them, and if you don’t, we show you ways to earn them quickly.

“RewardStock helps users earn, manage, and use reward points (airline miles, hotel points, credit card rewards). Our algorithm generates customized plans that show users exactly how to save thousands of dollars on travel by using points in place of cash.”

CED Tech Venture profile (No. 40): RewardStock, helping you maximize your reward points