RALEIGH – Internet Summit’s 11th annual event returns to Raleigh this week with a lineup of seasoned experts specializing in marketing, branding, user experience design and product strategy.

Speakers represent companies ranging from Facebook and LinkedIn to Google and Amazon to ESPN to Garnter.

The event, held November 14-15 at the Raleigh Convention Center, brings together a wide audience of entrepreneurs and executives in the marketing world.

Three keynote speakers will headline the event. Delivering the opening keynote is Scott Dikkers, founder and former editor-in-chief of The Onion, who will tell the story behind building the site’s brand and voice. Later, Amazon Chief Evangelist Dave Isbitski will present a keynote on the rise of artificial intelligence and how it can be used to better engage with customers. Bestselling author and entrepreneur Seth Godin, who was recently inducted into the American Marketing Association’s Hall of Fame, will also deliver a keynote presentation on the second day of the program.

Various expert speakers will present talks throughout the two-day conference on a diversity of topics, including data visualization, content creation, international marketing strategy, payments integration, authentic messaging, Instagram, YouTube, behavioral science, website customization, lead generation, marketing to millennials, Airbnb’s growth model, data-driven campaigns, local search trends and conversational AI.

A series of workshops will be held in the morning of November 14 before the main event. The sessions cover SEO, mindfulness and creativity, content marketing, email, sales strategy and Facebook’s algorithm changes.

The program also includes a six-hour Masterclass program on November 13, a day before the main event. There are three tracks participants can choose from—social media, conversion optimization and analytics.

Masterclass participants will receive a certificate of completion at the end of the day. Standalone tickets to the program are priced at $300.

Internet Summit, now in its 11th year, is a production of Raleigh-based TechMedia. The organization hosts a series of annual Digital Summits in cities around the country, bringing together over 20,000 digital executives each year.

The size and scope of Internet Summit’s programming has expanded significantly since its launch over a decade ago. Notably, the focus of the content has shifted more toward digital marketing in recent years, evolving with the changing landscape of the industry.

Last year’s event marked the biggest Internet Summit yet, with a record turnout of 2,300 attendees.

If you’d like to attend Internet Summit 2018, you can register for tickets here. Main conference tickets are priced at $545. “Plus” and “Premium” passes cost $645 and $745, respectively. The “Platinum” pass option is $1,195.

Attendees can follow along with event hashtags #ISUM18 and #InternetSummit.

https://wraltechwire.com/event/internet-summit-2018/