CHARLOTTE – Ribbon, the Charlotte- and New York-based startup looking to transform the home buying industry, has landed $330 million in new capital as it gears for a major expansion into more metropolitan area markets.

The funding includes $30 million in venture capital and a $300 million debt facility from Goldman Sachs. Just a year ago, Ribbon raised $225 million in capital.

The company is hiring with several jobs listed in Charlotte. It’s competing against  Knock, Opendoor, and Zillow which also are seeking to transform real estate.

Private equity firm Greylock led the Series B round.

“Buying a home – especially when you want to sell a current home and level up – can be a frustrating and stressful experience. By bringing technology to the homebuying experience, Ribbon makes it much easier for all parties involved,” said Josh McFarland, partner at Greylock, in the announcement. “Since leading the seed round, the Ribbon team hasn’t slowed down when it comes to innovating, and Greylock is thrilled to continue our support as the company builds new, transformative technology for the real estate industry and expands into more markets.”

Real estate startup with Cary focus aims to remake home buying industry

Ribbon operates in Charlotte, the Raleigh metro area, Nashville, Atlanta, Charleston and Greenville SC, Memphis and Knoxville.

Its plans call for expansion to 20 markets across 10 states by the end of next year,

Ribbon works with buyers to present “all-cash, guaranteed-to-close” offers to home buyers.

If a home buyer can’t close on time, Ribbon will buy the home and lease it to the buyer for up to six months.

Charlotte real estate tech startup raises $225M, launches all-cash home offers in Cary

“Homebuyers, homesellers, real estate agents and lenders are all enthusiastically working with Ribbon to streamline the real estate transaction and deliver a frictionless buying and selling experience,” said Ribbon CEO Shaival Shah. “We’re grateful for the confidence our investors have shown in our business model with this round of funding, and excited about the opportunity to bring our products and services into new markets and design new product solutions. We are expanding our platform to help even more families who have homes to buy and sell and families who are buying their first home.”