CHARLOTTE – A recently launched startup in the Queen City focused on dental firm management is off to a quick start in raising cash.

TruBlu Dental Management says it has raised more than $1.2 million in equity. The goal is $3 million.

And so far people are lined up to invest.

TruBlu says 24 people have backed its efforts so far with a minimum investment of $10,000.

The firm is so new its web site is still under construction.

However, TruBlu says it is focused on “leveling the playing field for independent dentists.”

Read the full filing online.