CUPERTINO — Apple has finally unveiled iPhone 12 Pro and iPhone 12 Pro Max, and there are a lot of upgrades.
First off, it’s capable of connecting to 5G networks. That means improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and much more, for those with access to these networks.
It also features a new design and edge-to-edge super retina XDR displays, the largest ever on iPhone, protected by the all-new ceramic shield front cover, which, Apple said, provides the biggest jump in durability ever on iPhone.
There’s also the Apple-designed A14 Bionic chip that powers computational photography, as well as an expansive ultra wide camera, a telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new wide cameras.
iPhone 12 Pro models also introduces a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging.
A14 Bionic enables computational photography and faster photo and video editing right on device.
It will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23.
iPhone 12 Pro Max will be available for pre-order Friday, Nov. 6, and in stores beginning Friday, Nov. 13.
“This is a huge leap for iPhone, bringing the best 5G experience in the market and delivering our most advanced technologies to users who want the absolute most from their iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
“Each generation of iPhone has changed what we expect from a smartphone, and now with 5G, iPhone 12 Pro provides a new generation of performance. Our tight integration of hardware and software enables incredible computational photography features like the expansion of Night mode to more cameras, and introduces support for HDR video with Dolby Vision. A state-of-the-art LiDAR Scanner means users can experience AR like never before, and also offers benefits to the camera with faster autofocus in low light and the introduction of Night mode portraits. These experiences and so much more make this the best iPhone lineup ever.”
