DURHAM – Adzerk has a new name and $11 million in new funding.
The name now is Kevel.
“When we started Adzerk 11 years ago, we wanted to build an innovative, fast ad server. The name we chose reflected that. Since then, we’ve worked with countless customers to help them build their own in-house ad products, and we evolved as a company along the way,” writes Kevel CEO James Avery.
Kevel’s logo
“To acknowledge that evolution, we’ve rebranded to ‘Kevel’.
“This is a name we can make our own, and it sets the stage for the next phase of our growth as an API [application programming interface] infrastructure platform.”
In the same blog, Avery disclosed the new funding.
“We also recently raised just over 11 million dollars in our Series A round from Fulcrum Equity, Commerce Ventures, and some value-add angel investors,” he noted.
“We believe that most publishers want to build custom, in-house ad products, like Amazon and Facebook have done. To date, doing that is difficult, as third-party tools are inadequate, and it could take years to do in-house.
“That is why Kevel exists: to provide tools that make it easy to build custom ad platforms for sponsored listings, native ads, internal promotions, and more, thereby driving new revenue and taking back the Internet from the big ad tech giants.”
