RALEIGH – Pendo, the fast-growing software and services firm now worth more than $1 billion and thus a “unicorn” in the world of emerging startups, shows no signs of slowing down.

The privately held firm announced Thursday it is opening offices to drive more business in the Asia-Pacific. New outposts are set for Japan and Australia.

And that means more hiring.

Pendo, which already has 450 employees in Raleigh and current offices elsewhere such as London, San Francisco and New York, says it hire “more than 20 people” for the additional operations.

Pendo has reported several consecutive quarters of growth that has exceeded its projections. The firm says it now has more than 1,600 customers, including large retailers, banks, educational institutions and hospitality firms.

“Japan and Australia have robust technology ecosystems, aggressive digital transformation plans and impressive talent pools, all of which help make the case for Pendo’s expansion into this region,” said Todd Olson, CEO and co-founder of Pendo, in the announcement. “We are excited to continue to champion the product manager as we grow across Asia.”

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Pendo solutions assist companies, customers and employees in improving digital product adoption.

One of its financial investors, Geodesic Capital, is working with Pendo on the expansion. It has an office in Tokyo as well as in the San Francisco area.

“As companies throughout APAC both build and use more online apps and services as part of their digital transformations, Pendo will be a key technology that will help improve user experience and ensure that digital initiatives succeed,” said Ashvin Bachireddy, a founding partner at Geodesic Capital, in the announcement.

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