DURHAM–Adwerx, which sells hyperlocal, personalized, and custom automated advertising services, says it reported strong 79% growth in Q3-4 despite the economic volatility that has plagued many businesses since March. It expects to grow its headcount by 20 percent in the first quarter of 2021.
The company has not yet responded to a TechWire request for specific information about its current headcount.
The company will ramp up hiring in the new year to accommodate the expansion. Earlier this year the company announced plans to move to a flexible work arrangement for employees moving forward, so interested candidates can be based anywhere within the United States.
Beginning operations in 2013, Adwerx was founded with the concept of leveling the playing field for businesses of all sizes through scalable, automated digital advertising. After experiencing tremendous success in real estate, Adwerx set sights on the mortgage, financial services, and franchise verticals.
Today, 25% of the top 1000 real estate firms, and 15% of the top mortgage lenders utilize the Adwerx platform. This includes some of the most respected brands in real estate, mortgage and insurance, including Berkshire Hathaway HomeServices, Prosperity Home Mortgage, and We Insure.
Jed Carlson, CEO of Adwerx said in a statement, “Despite all of the turmoil that occurred around the world over the past nine months, the silver lining for Adwerx has been the acceleration of the digital economy.
“Adoption at this scale may otherwise have taken years, but we provide a critical technology for our customers to survive in this new environment, reaching consumers online and on streaming TV, where viewership has skyrocketed. As a result, we have emerged as an essential automated advertising platform.”
Over the years, Adwerx evolved to offer a full service, hyperlocal, custom targeted solution that provides brand-locked advertising across social media, streaming TV, and top websites.
The focus has expanded from individual retail to Enterprise technology, which poised the company to be a timely solution in 2020 as the business world went digital seemingly overnight.
To help facilitate this tremendous growth, Adwerx is making a commitment to expand headcounts across the company, growing the sales team to bring on new customers, and the engineering team to build out new products.
Additionally, earlier this fall Adwerx announced a location-flexible work arrangement for employees, offering the option to work remotely or from the home office in Durham on a flexible schedule once the office is reopened.
“The successes Adwerx achieved this year were all the more meaningful given the challenges 2020 has presented,”
Carlson added. “Our growth is more than a story of succeeding amidst a global pandemic and signing new customers – it’s a testament to the unwavering commitment seen by our employees to offer the best products and services that outpace the competition. I couldn’t be more proud of the exceptional work accomplished by the team, and look forward to seeing our team grow in the new year.”
