RALEIGH – Reveal Mobile has purchased out-of-home location intelligence company Mira and announced the first customer for the expanded company is Lyft.

Reveal Mobile announced the news on its blog, noting that “While 2020 was a challenging year for digital marketing and paid media teams, Reveal Mobile brought on more than 100 new customers.”

The company also reported its recurring monthly revenue from its geofencing marketing and attribution product, VISIT Local, grew 75% during the year.  Reveal won an award known as a “SAMMY” earlier this year.

Reveal Mobile’s local geofencing marketing platform wins a SAMMY

It said that the acquisition of the New York City-based Mira would strengthen its position in the out-of-home (OOH) market, adding that the market is projected to experience double-digit growth.

“The Mira acquisition brings Reveal Mobile ever closer to fulfilling our mission to democratize attribution for a wide range of marketing campaigns, with out of home at the top of that list,” said Brian Handly, CEO of Reveal Mobile in the blog post.  “We’re removing the frustration advertisers across the U.S. and Canada feel when trying to prove the business value of their paid media investments. We’re doing this by bringing clear, accurate, and actionable location-based ad campaign performance reports to their fingertips.”

Jonathan Frangakis, the co-founder and CEO of Mira, will be the chief commercial officer at Reveal Mobile, and Gabe Frangakis joins Reveal Mobile as CTO.  Dan Dillon received a promotion and will now be the chief marketing officer at the combined company.

The company said that all employees from both companies would be retained as a part of the deal. The company will be jointly based in Raleigh and New York, it said.

Financial terms of the deal were not disclosed.

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