CHARLOTTE – A provider of a data, pricing, and analytics platform backed by a private equity firm has acquired a business unit from Informa.

Randall-Reilly, which operates a Charlotte office, has bought the asset intelligence business unit, which includes Equipment Watch, Price Digests, and FleetSeek, the company announced in a statement.

“Strategically, these highly regarded brands really help us advance our progress toward being the go-to source for pricing and analytics in America’s most vital industries,” said Matt Reilly, president and CEO of Randall-Reilly, in a statement.  “They’re a perfect complement to our equipment market intelligence platforms, EDA and Rig Dig, and equipmentexperts.com, our performance-based used equipment marketplace.”

According to the company, Equipment Watch provides construction equipment valuation and operating cost data to contractors and Department of Transportations, Price Digests provides commercial truck information and valuation data to insurers, and FleetSeek is a database of 500,000 carriers that contains market intelligence that is used by trucking product and service providers.

“Adding these insights to our existing platforms means no other company better understands heavy equipment buyer behavior and risk profile, than Randall-Reilly,” said Prescott Shibles, EVP & Division GM of Randall-Reilly.

The company is backed by Aurora Capital Partners, a private equity firm.  The company statement notes that it has more than 4,400 clients and offices in Alabama, Utah, Tennessee, and New Jersey.

Terms of the deal were not disclosed.