“79% of consumers are concerned about data security or privacy issues” says a new survey.

Are you worried about your family’s data security as the Internet of Things becomes more and more a part of your home?

Smart lighting. Smart doorbells. Webcams. Nosy Artificial Intelligence.

Can they be turned against you?

Parks Associates graphic

Source: Parks Associates

Parks Associates found that a whopping 35% of US broadband households have faced a data security problem (such as identity theft, data theft, or a virus/spyware infection) over the past year.

“Many consumers do not trust companies with their data, nor do they believe they receive adequate value for sharing their data,” said Lindsay Gafford, Research Analyst at Parks Associates. “Consumers will be more comfortable with connected products when security protections are built in and companies are more transparent about how they collect and use consumer data.”

Make you want to pause the rush to smart home?

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