Melisse Shaban's Colorkick hair products honored among greatest innovations of 2019
Aside from seeing her brand on the red carpet at the Golden Globes, Raleigh's own Melisse Shaban, the founder of Virtue Labs, was also honored for creating one of Popular Science's 100 greatest innovations of 2019.
Posted — Updated
Her product Colorkick is a permanent dye that lets you color and change your hair without damaging it.
Based right here in North Carolina, Virtue Labs has brought in $30 million in sales in the past 2.5 years.
NC investments build multi-million dollar hair-care empire
"Most of the early financing came from North Carolinians who desperately wanted to bring jobs here and be a state that attracts all types of jobs and businesses," said Shaban.
“There’s no reason why fashion and beauty and home needs to be on the coast of this country," she said.
Shaban said her line of 22 products is unique because they are environmentally and socially conscious, with a base built off a unique Keratin protein.
Beauty business can boom in the Triangle
“I love this town," she said. "My children were born and are being raised here."
She believes Raleigh can attract talent from the "softer side of business." According to Shaban, Raleigh doesn’t have to be "all have to be biotech and tech."
She said she would like to see Raleigh to expand in the beauty industry.
With her multi-million dollars of success and recognition for tech innovation in the beauty industry, perhaps Shaban has helped pave the way for more beauty businesses to launch in the Tar Heel State.
Related Topics
• Credits
Copyright 2024 by Capitol Broadcasting Company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
