You can already raise money for personal causes on Facebook, and starting today you can do the same on Instagram.
Up until now, people have only been able to set up personal fundraisers in Facebook, and then share across platforms.
But Facebook, which owns the American photo and video-sharing social networking service, is now making it easier to create fundraisers directly on Instagram.
Facebook said it will begin with a small test to create a Personal Fundraiser in the US, UK and Ireland.
“Since January, people have raised more than $65 million for COVID-19 and racial justice fundraisers globally across Instagram and Facebook,” the tech giant said in its release. “And in the last 30 days, donations on Instagram have doubled in the US.”
How to set up
Here’s how to set up a personal fundraiser according to Facebook:
“Tap Edit Profile, Add Fundraiser and then Raise Money. Choose a photo, select a fundraiser category and add details to help tell your story and encourage others to donate.
Then you’ll enter your information for Stripe, our payment processor for donations. And when you’re finished, you’ll tap Send to submit your fundraiser for review.”
All fundraisers go through a review process to make sure they are for eligible causes. Once approved, the user can start raising money. Each fundraiser lasts 30 days, but can be extended as many times as you want. You must be at least 18 years old to create a fundraiser.
“In the coming months, we will expand Personal Fundraisers on Instagram within the US, UK and Ireland, and we’ll make it easier to share your fundraiser in Feed and Stories,” Facebook said.
“We’re continuing to look at new ways to help people raise money for both charitable and personal causes in times of need.
