CARY — Epic Games, the interactive entertainment company behind the popular video game “Fortnite,” will see its Unreal Engine integrated into the soon-to-be-revealed GMC Hummer EV’s infotainment system.

“The use of Unreal Engine in the GMC HUMMER EV will provide richer graphics than ever before, celebrating the vehicle and its customers. We’re ecstatic to be the first vehicle to use Unreal Engine in our cockpit and look forward to sharing more details upon the vehicle’s reveal on October 20,” Scott Martin, creative director of user interface design at GM, said in a statement.

On Wednesday, Epic Games announced a new Human-Machine Interface (HMI) initiative to create automotive infotainment and digital cockpit experiences.

“We have a dedicated team of artists and engineers who have been working to support new features for HMI. We’re thrilled that the GMC HUMMER EV will be the first vehicle to use Unreal Engine in its digital cockpit, marking an exciting partnership in building next-generation experiences on embedded systems,” François Antoine, director of HMI and embedded systems, said in the release.

Antoine added that as carmakers move towards vehicle autonomy, in-car infotainment systems “will become more and more relevant to influencing consumer purchase decisions.”

Epic Games first developed Unreal Engine in 1998 as a game engine. Today, it not only powers the world’s leading games, but its suite of development tools has been adopted across industries to help with visualizations and cinematic experiences to VR and AR.

The full release is available here.

This story is from the North Carolina Business News Wire, a service of UNC-Chapel Hill’s Hussman School of Journalism and Media