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startup spotlight

Lessons from on the beach: Shibumi’s journey to providing shade worldwide

“It seems to me that early on in the life of a business, companies require so much more of your time and effort because you’re starting from nothing to kind of get things off the ground,” a top Shibumi exec says. “Eventually, when your business is established, you have different challenges from the ones you faced in the early years but you also get to learn and grow from them.”

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